Watson's thoughts
Words can be such familiar friends that show up exactly when you need them. Words can also be so elusive as to not appear at all. Words will make you laugh. Words will make you weep. Words are my world.
We are bombarded with thousands upon thousands of words every day. Through radio ads, television ads, website text, direct mail pieces, informational pamphlets, technical writing, newspaper and magazine articles; the list is endless.
Lining up the right words, in the correct order, to deliver the message that you need to send is the real art. Watson's Words is the creative writing service that will find the correct words for you.
Contact Watson's Words to begin the dialogue to get the correct words to the people that need to hear them.
Watson's services
Radio Scripts
Radio scripts are the most challenging to write. An effective radio ad depends on one sense, and one sense only to receive the message. You must create a 30 or 60 second mini theatre production that only the listener's auditory system reacts to. I have been creating these successful mini dramas for 15 years now. I never back down from a challenge. I will find the right words. Watson's Words.
Television Commercial Scripts
Lights, camera, action! They can make you laugh. They can make you sad. They can make you reminisce. They can frighten you. But does that television commercial make you buy the product, employ the service or contact the business? There are many resources available to put the polish and flash on a television commercial, but it is the right words that make it an effective ad.
Custom Video Presentation Scripts
You need to pitch a new product. You need to educate your employees on new safety procedures. You need to lobby for a development grant. You need to solicit donations. A custom video presentation is one of the best and versatile ways to deliver your message. Any of these presentations can be an effective resource tool, but the tool is not going to be made without the right words.
Website Content
Most people do not understand what a website really is. Your website is the long days spent away from your family. Your website is the playoff game you missed. Your website is all of the sacrifices you've made to build your business. Your website is your ambassador to a world full of opportunities. Your website is you. Find the right words that will bring the world to you.
Marketing Brochures
Bi-fold, tri-fold, full colour, black and white, card stock, glossy stock, table talkers, P.O.P. pick ups... brochures seem to be one of the most popular ways to communicate your message. If it fits your business needs, this can be a very cost effective way to get your message across. But no matter how glossy, flashy, cute or impressive the look, without the right words you have nothing.
Direct Mail Text
The goal; to reach every household in your community. The challenge; getting the right message to every household in your community. As the saying goes "A picture is worth a thousand words" but you don't have the luxury of utilizing a thousand words, so you had better choose wisely. Choose the right words.
Commercial Voicing and Narration
I have been voicing radio commercials, television commercials and narrating video presentations for the last 15 years. Choosing the right words is very important. Choosing the right voice is just as important. I am that voice.
Advertising and Marketing Consulting
When it comes to your business, who knows more about the business you have worked so hard to build? Does this mean that you are the best person to develop your advertising and marketing campaigns? Perhaps not. Sometimes it is best to ask an expert who is not so close to your business to help develop the right advertising and marketing campaigns. A fresh look, fresh ideas.
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